K Pop's Soft Power Play in America Yeonjun's performance on "Good Morning America" (GMA) is the latest attempt by Korean entertainment to crack open the American market.
The success of his 2024 debut solo single, "GGUM," hinges on more than catchy melodies and choreography.
The K pop machine has driven South Korea's cultural export industry for years, with groups like BTS and Blackpink achieving global superstardom.