Starz Posts First Quarter Revenue Dip as Digital Led Strategy Shows Momentum Starz, the premium cable network, reported a revenue dip in its first quarter, bucking the trend of its peers who have managed to grow their digital led business.
Despite this setback, executives are confident that their strategy is on track, citing momentum in viewer engagement and growth in OTT streaming revenue.
The double edged sword of streaming has been a major factor in Starz's decision to pivot towards a digital first approach.