Prime Day 2026 Deals LIVE: My 70 Best Finds on Day 1 of Amazon AU's Epic Week Long Sale The hype surrounding Amazon's Prime Day sale has reached new heights in Australia this year, with promises of "real bargains" and a week long shopping extravaganza that promises to make your wallet weep tears of joy.
At its core, Prime Day is a strategic tool for Amazon to drive sales, boost customer engagement, and increase revenue.
Last year's Prime Day generated over $10 billion in sales worldwide, cementing the event as a significant contributor to Amazon's bottom line.