When Hip Hop Meets Hollywood: The Curious Case of Rolling Loud's Big Screen Debut The latest venture from Live Nation, behind music festivals like Coachella and Lollapalooza, has raised eyebrows with its movie tie in.
A teaser trailer for "Rolling Loud" features Owen Wilson as a hapless dad trying to be cool at the annual hip hop festival. The partnership between music and film is puzzling.
Live Nation's growing ambitions beyond festivals are clear: it recently acquired C3 Presents, behind events like Austin City Limits.