The Creator Economy's Main Stage Moment The recent "upfront" pitches by major TV networks and streaming services have seen a significant shift in focus towards creator content.
This trend has been years in the making, as the industry grappled with cord cutting and the rise of online platforms.
Now, these trends are finally coming together to redefine what we think of as "traditional" television. Advertiser spending on creator content is expected to reach $44 billion this year, up from $37 billion last year.